Websites · Google PPC · Google Local Services Ads
North Idaho & Eastern Washington

Your customers
are searching.
Make sure they
find you.

I built the site that got my own pressure-washing company 20 leads in one March — no ad spend. Now I build the same system for plumbers, electricians, cleaners and contractors. And I answer the phone myself.

Get my free audit See the proof
20form leads in one month — website alone
60%of them became paying clients
#3on Google in two towns

Scroll — watch the listing climb

Now make it about you.

Your business and your town. The rest of this page rebuilds around them — who you're up against, where you'd sit on the results page, and what happens when the phone rings.

Good work doesn't book jobs. Being found does.

You lose most jobs before the phone ever rings — not because your work is bad, but because the customer never got that far.

  • They searched "plumber near me" and called the three names at the top. You weren't one of them.
  • Your "website" is a Facebook page or a template from 2016 — so they picked the company that looked real.
  • A competitor with worse work and a better Google presence is booking the jobs you'd have done better.
  • Word of mouth is real. It's also why February is quiet.

Three channels. One job: your phone rings.

Each one catches a different customer. Together they own the whole results page — which is exactly what you just watched happen above.

01

Website Design

The foundation — and the one asset you own

A fast site built to rank for "plumber coeur d'alene" and turn that visit into a call. Not a brochure. A machine with one job.

  • Local SEO baked in: schema, city pages, service pages
  • Lead form that hits your inbox the second it's sent
  • Loads in under a second on a phone in a truck
  • Yours — not rented from an agency
02

Google PPC

Leads this week, not next quarter

Search ads put you at the top of results the day they go live. While the site earns its ranking, PPC pays the bills — and you only show for searches that mean business.

  • Your exact service area, nothing outside it
  • Negative keywords so you don't pay for "plumber jobs hiring"
  • Every dollar tracked to a call or a form
Google Guaranteed

Google LSA

The highest-intent channel in local search

Local Services Ads sit above everything — above PPC, above the map. The customer sees the green Google Guaranteed check and calls you directly. You pay per lead, not per click.

  • Pay only for real leads — calls and messages
  • The green badge earns trust before they dial
  • Bad lead? Dispute it. Google credits it back
  • I handle setup, screening and the weekly tuning

I eat my own cooking.

Before I sold this to anyone, I built it for my own company — Northwest Exterior Clean in Moscow, Idaho. It's live right now, and it books real jobs every week.

Case study: northwestexteriorclean.com

An exterior cleaning company competing in two college towns. One conversion-focused site, local SEO, a tight lead funnel. No ad spend behind these numbers — this is the website alone.

See it live →

0qualified form leads in March
0%of those leads became paying clients
#0on Google for Moscow ID & Pullman WA
+ callsphone leads on top — and those close even better
northwestexteriorclean.com
Screenshot of the Northwest Exterior Clean website
northwestexteriorclean.com Open the live site →

Built by an owner-operator, not an agency.

Northwest Siteworks is one person — Joe Bertram, a service business owner in North Idaho who got tired of marketing companies that had never answered a customer call in their lives.

I built my own lead system because I needed the work. Now I build the same thing for other trades. If it doesn't make your phone ring, it doesn't matter how pretty it is.

— Joe. You'll talk to me, not an account manager.

  1. A 15-minute call. I show you where you rank, what the top three are doing, and where your leads are leaking. You keep the audit either way.
  2. I build it. You approve it. The site, the ads if you want them — nothing goes live until you've seen it.
  3. Your phone rings. I keep tuning it, and when something's off you call me — not a ticket queue.

Straight answers.

I already have a website.
Good — the audit tells you whether it's ranking and whether it's converting. Sometimes it's a fix, not a rebuild. I'll tell you which, even if that means less work for me.
What does it cost?
Depends on whether you need a site, ads, or both. You'll get a straight number on the audit call — not a proposal deck two weeks later.
How long until the phone rings?
PPC and Local Services Ads: days. The website's own ranking: a few months to climb, then it compounds and keeps working while you sleep. That's why the three work together.
Where do you work?
Coeur d'Alene, Post Falls, Hayden, Spokane, Moscow, Pullman — anywhere in North Idaho and Eastern Washington. If you're in the trades and within a couple of hours of Coeur d'Alene, we should talk.

Get your free audit.

Tell me your business name and town. I'll look at where you rank, what your competitors are doing, and where the leads are leaking — then walk you through it on a 15-minute call. No pitch deck, no pressure, and the audit is yours to keep either way.

Prefer the phone? (505) 280-7717

Email works too: leads@northwestsiteworks.com

Get my free audit →